Colleen Heidemann, a remarkable 74-year-old fashion icon, boldly challenges ageism and refuses to succumb to societal expectations that deem her trendy styles as “inappropriate” for her age. Her enduring appeal and dedication to maintaining a remarkable physique have catapulted her into the limelight, demonstrating that age is just a number.
Colleen, affectionately referred to as a “gorgeous granny,” embarked on her modeling journey at the age of 68 and graced the cover of Vogue six years later. She draws inspiration from timeless beauties like Jacqueline Kennedy, Grace Kelly, and Elizabeth Taylor, citing their “iconic beauty and gracious aura” as her guiding light in the world of fashion.
In a recent interview with DSCENE, Colleen passionately speaks out against ageism, stating, “A harsh reality is that women age differently than men, and with menopause comes what some call the ‘Age of Irrelevance.’ Well, I prefer to view it as an ‘Age of Enlightenment,’ where we recognize the incredible wonders we have yet to explore, feel, think, experience, and, of course, laugh about. Let us not despair but continue to thrive, evolve, and revel in being alive.”
Colleen’s journey from a former flight attendant to a successful model and actor is a testament to her transformation. She acknowledges that confidence hasn’t always been her strong suit, reflecting, “I have not always been as positive as I am today. Time and experience, coupled with a genuine desire for change, are precious gifts.”
@colleen_heidemann I just never know the face the makeup will reveal ❤️❤️❤️ And I adore the opportunity of challenging new personalities. Thank you “Proud Mary”. . Makeup by the wonderful @janicedaoud ❣️ . #glamsession #makeuplove #proudmary #styleover70 ♬ original sound – Tom Wills
With nearly 500,000 followers on Instagram and 4.1 million likes on TikTok, Colleen has become an inspiration for multiple generations. Her media presence captivates the online community with her modest demeanor, daring fashion choices, and invaluable beauty tips, serving as a reminder that beauty knows no age boundaries.
When asked to define her style, Colleen reveals, “I do not confine myself to one definitive style, especially in this stage of my life. I embrace clothing choices I wouldn’t have considered in my youth. I prefer a diverse selection process, recognizing the perfect outfit when I see it and how it complements my body.”
@colleen_heidemann Addressing the subjects of taste, preference and age are so highly and uniquely individual… which makes this world such a wonderfully remarkably fascinating and interesting place. Freedom to dress as you wish, to be who you are is yours to own❣️❣️❣️ • #fashionover70 #stylesession #styleover70 #dressyourage #dressmyagehowiwant ♬ original sound – Colleen Heidemann
In a viral TikTok video posted in early June, Colleen set the stage with Tina Turner’s “Proud Mary” as her makeup artist worked their magic. The post, with 1.4 million likes, showcases her eyes adorned with bright blue makeup and her lips painted a bold red. The caption reads, “I never know the face the makeup will reveal, and I relish the opportunity to embody different personalities. Thank you, ‘Proud Mary.'”
Fans showered her with adoration, leaving comments such as “I adore this beautiful lady” and “You look absolutely stunning—grace, elegance, class, and sheer beauty!” Colleen graciously responds to her fans’ heartfelt comments with personal “Thank you so very much.”
While the majority of her fans praise her confidence and fashion sense, some individuals pass judgment on her bold style choices. When faced with criticism about her poolside attire being “inappropriate for her age,” Colleen responded with a TikTok video, proclaiming, “As the temperatures rise, I want to tell you: wear what makes you feel beautiful.” She adds, “Every body is a swimsuit body.”
One fan expressed, “I don’t want to look like that when I’m older; I want to look like that NOW!! Gorgeous!!” Another supporter who appreciated Colleen’s positivity received a heartfelt response: “Thank you; it’s crucial to find something positive in each day.”
In yet another TikTok video, Colleen confidently strolls down the street wearing an elegant black lace outfit, with her white hair elegantly tied in a messy bun atop her head. She boldly declares, “We are strong. We are not invisible. I dress my age however I want.” The accompanying caption conveys a powerful message: “Taste, preference, and age are highly individual, making this world a wonderfully fascinating and interesting place. The freedom to dress as you wish and be your true self is yours to embrace.”
A devoted fan writes, “Queen, I am literally speechless every time I see you on here. I hope one day I have that amount of confidence and self-love.” Colleen responds graciously, “What a wonderful thing to say; thank you.”
Colleen Heidemann’s journey is a testament to the enduring spirit of confidence, self-love, and empowerment. She encourages individuals of all ages to embrace their unique styles and never let societal expectations dim their inner light. In a world where beauty knows no age, Colleen stands as a shining example of authenticity and empowerment.