Help new parents’make ends meet,’ a couple hides $1,000 inside baby products at Target stores

Krystal Duhaney, who founded a breastfeeding support company, now wants to assist new parents.

A couple who struggled financially after having children is now assisting other parents in similar circumstances. Krystal Duhaney and her husband Patrick are spreading the love by hiding $1,000 in baby products at various Target locations in Southern California, according to People. After struggling financially in the beginning, the couple has now risen through the ranks, with Krystal founding Milky Mama, a company that provides breastfeeding support to parents all over the world. Krystal is a registered nurse and mother of two who describes herself as a Mompreneur.

When you have a baby, your expenses can skyrocket, as Krystal Duhaney and her husband Patrick discovered when they welcomed their first child. The California couple is aware that there may be many other families in similar situations, with their financial situation exacerbated by the pandemic. It all started in late April, when Krystal posted a video of the couple stuffing dollar bills into diaper boxes and unopened formula lids at Target.

“Being a parent can be tough! Before I founded @milkymamallc, we often struggled to make ends meet,” wrote Krystal Duhaney in the post. “So, Hubby and I went to various Target stores in Southern California and hid money in baby items. We hope that the parents that purchase these items have a brighter day when they find our gifts,” she added. Krystal said she knows all too well the struggle when you become a parent. “When we had our first baby, we struggled to make ends meet,” wrote Krystal. “Now that I own a successful business, I wanted to give back.”

They decided to continue the practice after slipping dollar bills into baby products at a Target store in Signal Hill, Manhattan Beach, and Carson. ”We really wanted to make things a little easier,” she told KABC. “Hopefully brighten their day and hopefully inspire others to kind of, you know, spread joy and kindness.” She also views it as a lesson her kids can learn from. “As parents raising two young children, it’s really important for us to let our children know… kindness matters and that you never know what somebody’s going through,” said Krystal.

Krystal also stated that the couple took care not to tamper with the products. “Diaper containers are sealed. The diapers are wrapped inside the box as well as formula,” she explained. “It’s not like we’re putting it in the powder. There’s a cover. So, we were very, you know, intentional and we were making sure that we paid close attention to those types of things as well, to make sure that we weren’t actually contaminating anything.” 

Since then, the post has gone viral, with over 95,000 likes and hundreds of comments. The couple’s generosity was praised. “Wow! That is so awesome! Bless you and your family! This is beautiful. We need more people like you in this world,” wrote one user. Another person was inspired by the couple, writing, “Thanks for doing this and posting about it. My wife and I will definitely do this, we are surrounded by a lot of underprivileged areas that this type of gesture can really make an impact.” Another wrote, “Stealing this idea.”